Should you switch your Instagram account to a business profile? Yes. If you are running your Instagram account on behalf of your business, then you should most definitely switch to a business profile.
Instagram is gradually rolling out business profiles, which is really exciting for all businesses but especially small businesses! Why do I find this exciting? Because of the insights and the ability to have a contact button on your profile! Plus you won’t have to rely on external websites to provide your Instagram insights. Bear in mind though, that you must have a Facebook business page that will need to be linked to your Instagram business profile.
What Insights Will You See?
Like Facebook for business, the insights you’ll be able to access include:
- Impressions: Total number of times your post was seen
- Reach: Number of unique accounts who saw your post
- Website Clicks: Number of accounts that have tapped the website link on your Business Profile.
- Follower Activity: Average times your followers are on Instagram on a typical day
You can also see details about your followers such as their location, gender and age.
Any information you can receive about your followers can be helpful for your future strategies. Credit: Facebook.
Converting to a business profile also allows you to include additional information such as phone number, email address and a physical address (if you have one). When you add contact information, a Contact button will appear near the top of your profile.
When people click that button, they’ll see options like Get Directions, Call and Email, depending on the contact information you provided. Credit: Facebook.
How To Switch To A Business Profile
If you haven’t already switched to a business profile, it may be because Instagram is gradually rolling this out. But if you want to check if you can already access this:
- go to your Instagram account;
- Click the cog in the top right hand corner
- If you have access, you will see a “switch to business account”
Can I Change Back To A Personal Profile?
Yes, you absolutely can switch back to a personal profile. Just do the above but choose “switch to personal account” instead of “switch to business account”. Just be warned that when you switch back to a personal account, you will lose all your insights.
Have you made the switch to a business profile yet? If you’re after a social media manager for small business, or you’re looking for some social media training, contact me on 0401 505 423 or info@hardcastlesocialmedia.com.au. Until then, stay engaged, be present and have fun.
Hardcastle Social Media is an independent social media consultancy based in Inner Brisbane. We provide strategic social media marketing to organisations of all sizes. Specialising in Facebook business page management we provide services from setting up your Facebook business page through to total management of your current page. Contact us today on 0401 505 423 or info@hardcastlesocialmedia.com.au. We offer expert social media advice and look forward to discussing your business needs.